Subsidiary Suggestions - Company Name

[Arcnor]

My understanding is that the development team is working on a feature that will allow the user to create new subsidiaries as part of game play. I'm assuming this will allow the user to name said company. My suggestion is that the user be able to rename companies acquired. A lot of times when a company is taken over the company if not merged is renamed. Perhaps we allow the user at the initial take over to rename the company and if they do the branding of the subsidiary falls to 0 as the downside. Then if the company is ever sold off through the sale of stock then it automatically reverts to the old name.