Corporate Branding sudden loyalty drop? How does it work?
Posted: Sun Mar 19, 2017 7:33 am
In my latest game, my corporation recently switched to corporate branding since I believe that all new products I introduce to the market would be at least 80 or higher.
This was my first time in many years (in real life) I tried using Corporate Branding. Actually I never really used it since CapLab because I can't understand the way it functions and almost always end up in very low brand loyalty.
Now for this game, something like this happened: The brand loyalty for Shenyang dropped from around 10 to 20 to -41 and still dropping.
This happened when I started producing Cars of 91 quality, but I suspect that it's a coincidence since I haven't even started selling them when it began to drop. It seemed to drop even faster once I introduced the cars.
I've checked the products I'm producing, the lowest quality is a 85-quality Toy Doll and a 86-quality Grape Juice. All products I am producing and selling are of higher quality than all other competitors (mostly only local competitors)
But the same products, all distributed from the same warehouses, are also sold in the 99-Brand Loyalty Buenos Aires. This completely confuses me.
Shenyang is my starter city, so I do have a couple of supermarkets which were selling products that are not produced by me. A few of these products happen to have very low/low quality (24-quality ice cream, and 64-quality toilet cleaner), and a few not-too-low (78-quality toilet cleaner and 85-quality chewing gum).
I suspect that this is why Shenyang have very low brand loyalty, but that doesn't explain why Buenos Aires have very high brand loyalty.
I also thought that only products I produce (or with my label) affect corporate brand loyalty.
Any thoughts and advice on this?
ps. I've activated only the Subsidiaries DLC.
Edit: Got rid of the low quality products I was selling, brand loyalty did not improve. Not even after a year of game time (it stabilized at around the state of the above screenshot)
This was my first time in many years (in real life) I tried using Corporate Branding. Actually I never really used it since CapLab because I can't understand the way it functions and almost always end up in very low brand loyalty.
Now for this game, something like this happened: The brand loyalty for Shenyang dropped from around 10 to 20 to -41 and still dropping.
This happened when I started producing Cars of 91 quality, but I suspect that it's a coincidence since I haven't even started selling them when it began to drop. It seemed to drop even faster once I introduced the cars.
I've checked the products I'm producing, the lowest quality is a 85-quality Toy Doll and a 86-quality Grape Juice. All products I am producing and selling are of higher quality than all other competitors (mostly only local competitors)
But the same products, all distributed from the same warehouses, are also sold in the 99-Brand Loyalty Buenos Aires. This completely confuses me.
Shenyang is my starter city, so I do have a couple of supermarkets which were selling products that are not produced by me. A few of these products happen to have very low/low quality (24-quality ice cream, and 64-quality toilet cleaner), and a few not-too-low (78-quality toilet cleaner and 85-quality chewing gum).
I suspect that this is why Shenyang have very low brand loyalty, but that doesn't explain why Buenos Aires have very high brand loyalty.
I also thought that only products I produce (or with my label) affect corporate brand loyalty.
Any thoughts and advice on this?
ps. I've activated only the Subsidiaries DLC.
Edit: Got rid of the low quality products I was selling, brand loyalty did not improve. Not even after a year of game time (it stabilized at around the state of the above screenshot)