Suggestion: Rebrand a brand or redo brand loyalty

[mwyeoh]

Hi David

If branding stays the way it is, I would like an option to rebrand (Reset specific brand to and start again)
As it is, my brand of beverages is pretty much worthless now.
If I could start again from scratch, I could build up my awareness in a fraction of the time it would take to fix loyalty (If even possible)

Also at the moment, I think the negative influences to loyalty are too sensitive, even if you are a little lower in rating compared to local or competitor AI, your loyalty nosedives out of control. This doesnt affect the AI or local competitors though.

Heres a link to my save
https://dl.dropbox.com/u/23145017/CHAL_006.zip

Its the same one I have posted in the challenges forum
Compare it to my save from a year ago and you will see how much my branding for beverages have dropped despite my best efforts to revive it