Capitalism Lab Press Kit
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Factsheet
| Title | Capitalism Lab |
| Developer & Publisher | Enlight Software Limited |
| Founded | 1995 by Trevor Chan, headquartered in Hong Kong |
| Genre | Business simulation, tycoon, strategy |
| Series | The Capitalism series — successor to Capitalism and Capitalism II |
| Current version | Version 12.0 — see recent versions |
| Platforms | Windows (native), macOS via Porting Kit, Linux via Lutris |
| Price | US$19.99 for the base game. DLCs from US$9.99 — see Buy Capitalism Lab |
| Expansions | Subsidiary DLC, City Economic Simulation DLC, Digital Age DLC, Banking DLC, Service Industry DLC |
| Languages | English, German, French, Chinese, Korean, Japanese, Portuguese, Spanish, Turkish, Russian |
| Modding | User-created MODs add over 1,000 new products and industries |
| Updates | Free lifetime upgrades to every future version |
| Website | capitalismlab.com |
| Press contact | [email protected] |
Description
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Players start small — one store, one product, one city — and build outwards. Every part of a real business is modelled: purchasing and manufacturing, product design and quality, pricing and brand loyalty, advertising, distribution, staffing and training, research and development, real estate, and the stock market. The AI competitors respond to what you do, so a market you enter is a market that fights back. Success is measured the way it is measured outside the game, in market share, profit and the company’s valuation.
Expansions extend the simulation in different directions: the Subsidiary DLC lets you spin businesses off and list them on a stock exchange, the City Economic Simulation DLC makes you an entrepreneurial mayor shaping public policy, and the Digital Age DLC casts you as a tech founder at the dawn of the internet era. A large modding community adds over a thousand further products and industries. Every owner receives all future versions free.
Key Features
- The deepest business model in the genre. Manufacturing, retail, farming, mining, media, real estate and R&D, all simulated together rather than abstracted away.
- Design your own products. Set quality, brand and price, then watch how the market answers.
- Competitive AI. Rivals expand, undercut and defend their markets instead of standing still.
- Take the company public. Raise capital, buy competitors, and manage a share price.
- Five expansions covering subsidiaries and IPOs, city economics and politics, the digital age, banking, and the service industry.
- Scenario campaigns alongside open-ended sandbox play.
- Over 1,000 modded products and industries from an active community.
- Used in teaching at universities including Harvard and Stanford.
- Ten languages and free lifetime upgrades.
Screenshots
A sample of the game in motion. The three images in the press kit are supplied at full 1920 × 1080; these are the same scenes at web size. Click any one to enlarge.
More images are spread across the new content and DLC pages, and you are welcome to use any of them.
Awards and press coverage
The Capitalism series has been reviewed and cited by gaming and mainstream media alike.
“In terms of scope and comprehensiveness, it has no equal in the world of business simulations.”
Review score: 9 out of 10
“This all-encompassing business sim is good enough to make a convert out of Karl Marx himself.”
PC Gamer review score: 80/100
“Once competition picks up against the aggressive AI, Capitalism II shows its colors as a great strategy game.”
Review score: 85/100
“Even the desk jockey can claw his way to the top in Capitalism, the game.”
“It is the cheapest way to learn that you don’t need an MBA.”
“Harvard students are doing exactly the same thing… Capitalism has made the leap from playground to classroom.”
About the developer
Enlight Software Limited is a video game studio established in 1995 by Trevor Chan and headquartered in Hong Kong, known for the Capitalism and Seven Kingdoms series.
Press contact and review keys
For review keys, interviews, additional assets or any other press enquiry, email [email protected]. We answer press mail directly — there is no agency in between.
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