Mega Product Class

The concept of mega class is introduced in the game. If you are using Corporate Brand strategy and you diversify into products in other mega classes, your brand loyalty will suffer more. For instance, customers will be very wary of a brand that is associated with drugs and toys at the same time.

On the other hand, by focusing on a single mega class, you will be able to maximize the marketing advantage brought by the Corporate Brand Strategy – spending money on advertising a single brand only and seeing the brand effect across all your product lines.

Fashion (mega class)

  • Apparel
  • Footwear
  • Leather Goods

Food and Beverage (mega class)

  • Beverage
  • Food
  • Livestock Products
  • Snacks

Healthcare and Beauty (mega class)

  • Body Care Products
  • Cosmetics
  • Drugs

Electronics and Appliances (mega class)

  • Communication Devices
  • Computer
  • Electronic Products
  • Home Appliances
  • Photography Products

Luxury Goods (mega class)

  • Jewelry
  • Watches

Other product classes not listed above are on a mega class of their own. For example, the product class “Sport Equipment” is on a mega class of its own and is not associated with any other product classes.