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Capitalism Lab Taking Business Simulation to a New Frontier
Capitalism Lab

New Scenarios For Service Industry DLC

Six scenarios ship with the Service Industry DLC. Each sets a different starting position and a different definition of winning, so they are worth playing in order rather than treating as difficulty settings.

To play them, enable the Service Industry DLC first. Then open the Scenario screen from the main menu and click the Service Industry DLC button at the top.

Mall Magnate

Title card for the scenario Mall Magnate

Design and manage a network of elite urban malls, choosing a blend of luxury brands and niche stores. Build retail ecosystems where each tenant makes the others stronger, and make your malls the shopping hotspots of the city.

Export Empire

Title card for the scenario Export Empire

Take a South Korean business global on the strength of quality, innovation and technology — and win worldwide recognition for “Made in Korea”.

Wall Street to Main Street

Title card for the scenario Wall Street to Main Street

You made a fortune on Wall Street and walked away from it. Now you build a retail empire from nothing. Financial expertise and entrepreneurial drive against competitors who are already established — is it enough?

Retail Mogul’s Import Strategy

Title card for the scenario Retail Mogul's Import Strategy

Build a retail empire on a comprehensive network of stores, carrying everything from everyday essentials to luxury goods. Getting there means mastering the art of importing from international suppliers.

Serving Up Success

Title card for the scenario Serving Up Success

A $100 million investment and your farming expertise, turned into high-quality ingredients — and from there into dominance of the fast food, pizza, cake and coffee markets.

Full Spectrum Dominance

Title card for the scenario Full Spectrum Dominance

Vertical integration taken as far as it goes: own the retail outlets, the services and the shopping malls, until your corporation is the hub of every consumer activity.