Bank Branch

A bank branch is a retail location where a bank offers face-to-face services to its customers. Note that you must set up Bank Headquarters prior to opening bank branches.

You could access various information pages from a bank branch to oversee its operation. The details are described below.

Overview

This page provides an overview of the bank branch’s operation. You may change the deposit interest rate and the staff training budget here. Note that any change that you make to the deposit interest rate will apply to the entire bank.

Staff Skill Level
The staff’s skill level affects the Quality of Service of a bank branch. You may set the Training Budget to provide training to the staff to increase their skills. If the City Economics Simulation DLC is enabled, it is also affected by the education level of people in the city.

Customer Waiting Time
A long customer waiting time negatively affects the Service Quality of your branch. To serve your customers better, you will need to open new branches.

Quality of Service
The Quality of Service of a bank branch is primarily determined by the Staff Skill Level. When the Customer Waiting Time is higher than 30, it starts to negatively affect the Quality of Service.

Bank Brand Rating
It shows the Brand Rating of the bank in the current city. To increase it, select the [Marketing] tab and set up advertising.

Deposits

This page shows the amounts of customer deposits that this bank branch has. They include saving account deposits and time deposits of various term lengths.

The interest rate can be changed on the [Overview] page. The interface allows you to change the interest rate of 1 year time deposit. The interest rates of time deposits of other term lengths are determined automatically based on the interest rate of 1 year time deposit.

Increasing the deposit interest rate is the most effective way to attract more customer deposits.

Competition

This page shows how much market share each competing bank has in the current city for customer deposits, and the interest rates they offer.

Marketing

You may advertise your bank on selected media channels to increase your bank’s brand rating.

Gameplay Mechanics

The amount of customer deposits that your bank branch will gain is determined by a combination of the following factors:

• The deposit interest rate
• The quality of service rating
• The bank’s brand rating
• The bank’s location (see the customer traffic index at the top-right of the bank branch screen.)

Your bank’s profitability depends on its ability to accumulate a large pool of customer deposits, which your bank can in turn lend to borrowers to earn the difference between loan interest incomes and customer deposit interest expenses.

For more information about providing loans to borrowers, see Bank Headquarters.